How Financial Service Companies in Kenya can use Whatsapp Chatbots to Maximize Efficiency

Financial services companies are always looking for new ways to improve customer engagement and provide more efficient service. One way to do this is by using chatbots on WhatsApp.

Chatbots are computer programs designed to mimic human conversation. They can be programmed to answer common questions, provide information, or even perform simple transactions.

When it comes to financial services, chatbots can be used in a variety of ways. For example, they can be used to help customers with account balance inquiries, transaction history, or even to make payments. They can also be used to provide financial advice or help customers with investment options.

One major advantage of using chatbots on WhatsApp is the ability to reach customers where they are most comfortable. WhatsApp is one of the most popular messaging apps in the world, with over 2 billion monthly active users. By leveraging this platform, financial services companies can reach customers in a way that is both convenient and easy for them.

Another advantage of chatbots is the ability to provide 24/7 service. With chatbots, customers can receive assistance at any time, even outside of traditional business hours. This is particularly useful for customers who need help with urgent matters or for those who are not able to visit a physical branch during regular hours.

In addition, chatbots can also help financial services companies save money. By automating common tasks, chatbots can free up human customer service agents to focus on more complex issues. This can result in cost savings for the company and a faster response time for customers.

However, it is important to note that while chatbots can provide many benefits, they are not a replacement for human customer service agents. They should be used as an additional tool to provide better service and engagement with customers.

Overall, chatbots on WhatsApp can be a valuable asset for financial services companies looking to improve customer engagement and provide more efficient service. With the ability to reach customers on a platform they use every day, provide 24/7 service, and save money, chatbots can be a powerful tool for any financial services company.

At AXIS, we do offer Whatsapp chatbot services as well as unified inbox to help businesses reach out to their customers from whatever platform they currently are on.