Increase Your Digital Audience Reach with Email Marketing
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- Date Published:
May 25, 2022
Despite the heightened uptake of new digital marketing channels such as Tiktok, Facebook, Twitter and Instagram, email marketing still remains a worthwhile marketing strategy, especially for e-commerce businesses and those doing B2B marketing.
According to Hubspot, email marketing gives a 4200% ROI to those who use it well. It gets better when you send out segmented emails that are mobile optimized.
A study by the Content Marketing Institute found out that companies doing B2B marketing attribute 81% of their content marketing strategies to sending out informative email newsletters.
At AXIS, we are proud to be offering a unified platform to achieve email marketing, SMS marketing and Whatsapp automation all under one roof.
With our platform, you will be able to communicate with your consumers in a seamless way widening your reach while still coming out as personal, reachable and professional to your customers.
Benefits of Email Marketing Using the AXIS Platform
But why would one invest in email marketing, a channel that has been there since the birth of the internet?
Well, it has a set of benefits that you are going to reap.
For one, it is important to note that on a daily basis 4.1 billion emails are sent out, according to a report by Statista.
The report actually goes on to say that email is an ‘integral part of our lives online.
Let’s dig into the benefits of email marketing?
You own the audience
Once you have acquired your email marketing list, the audience belongs to you and you could send them relevant emails.
You do not have to depend on Facebook, Twitter or Google algorithms to pass messages to your customers.
No, the email list is yours and you can do whatever you want with it. As long as you don’t spam the life out of your audience.
Ability to segment your audience
You can easily segment your email marketing audience depending on the actions they have taken.
Say for example that you send out an email and want to segment the audience depending on those that clicked on a call to action button in the sent email. You can easily do this.
With the ability to do this, you can send out targeted emails to only those people who are interested in them.
Emails are personal
Emails, just like SMSes, are personal. You can custom write your email such that it contains key parts such as the recipient’s name, place of work and other details that make them feel that you took your time to write them a personal message.
Reports that inform you on better email marketing
Our AXIS email marketing platform gives you interesting insights such as the bounce rate, open rate, click-through rate, unsubscribe rate and the email list growth rate.
This way, you can measure how good your last email was and also know what to improve on to increase conversions.
Acquiring emails is easy
Email acquisition is easy, whichever way you look at it. It could be that you upload an email subscription form on your blog, give out freebies for email, buy the list or capture them on an online survey.
The good thing is that once you have it, you have it.
In conclusion, email marketing is a great channel that you need to adopt in your digital marketing strategy.
Using AXIS, you will be able to manage your email, SMS and Whatsapp engagements all under one roof.
What else could you be looking for?