Here are some key pointers to note when creating your SMS Campaigns.

1. Messages more than 160 characters count as more than 1 SMS eg 200 is counted and billed as 2 SMS.

2. We have a character count in the SMS body to ensure you keep to it. And you can preview before sending.

3. We have a billing column in the reports.

4. SMS to countries outside Kenya costs Ksh 8.

How to keep within the character count:

1. Remove personalization if you must keep within the character count.

2. Shorten your links using bitly.

3. Avoid special characters such as $, # in your body.

4. Don’t enter Org Name if you have a unique SenderID.

This way, you’re still able to communicate with your clientele while minding the cost.