Interactive Voice Response (IVR) systems have been a popular customer service solution for businesses for decades. These systems allow customers to navigate through a series of pre-recorded menu options in order to reach the appropriate department or agent. Think of the pre-recorded menu options you get when you call Safaricom, Zuku, or JTL Faiba. As […]

As a business owner, you know that finding new customers is essential to the growth and success of your company. With the rise of social media and instant messaging, it’s more important than ever to have a presence on platforms like WhatsApp.  This messaging app has over 2 billion active users, making it a powerful […]

Financial services companies are always looking for new ways to improve customer engagement and provide more efficient service. One way to do this is by using chatbots on WhatsApp. Chatbots are computer programs designed to mimic human conversation. They can be programmed to answer common questions, provide information, or even perform simple transactions. When it […]

Jingle bells.  Jingle bells.  Do you hear them from afar? Well, it is that time of the year again when you celebrate your loved ones with gifts.  Technology has got your back because you now do not really have to leave your house to go out shopping. No, you could do it virtually and have […]

Have you interacted with a WhatsApp chatbot recently? What did you love about it? Well, businesses in Kenya can leverage the power of WhatsApp chatbots so that frequently asked questions by their users can be answered in real-time without a user having to wait for so long before an agent comes on board to answer […]

A 2020 data report on Social Media User Trends published by Global Web Index shows that Kenya has the highest percentage of Internet users on WhatsApp. This is in comparison to the rest of the world. Come to think of it, WhatsApp is opening doors for Kenyan businesses to reach out in a conversational way […]

We did a case study of different companies in Kenya employing bulk SMS marketing and sampled what they are doing. You too could copy some of their ways. Let’s dig into the list. Co-op Bank Let’s give it to the jumbo for adeptly using SMS marketing to reach out to their customers every time they […]

We are entering quarter 4 of the year.  Have you come up with a Christmas SMS strategy for your customers? What emails are you going to be putting across in Quarter 4? As a business owner, this is the time to spend telling people about the fancy things you have for them during the festive […]

It’s new, exciting and collaborative. Meet AXIS Version 2.0. We have added new changes to the new AXIS version 2.0. Here are some of the new features that we have introduced to your favorite conversation commerce tool: 1. New detailed dashboard with stats, spends, etc. A face-lift worth a mention in the papers. Well, this […]

Despite the heightened uptake of new digital marketing channels such as Tiktok, Facebook, Twitter and Instagram, email marketing still remains a worthwhile marketing strategy, especially for e-commerce businesses and those doing B2B marketing.  According to Hubspot, email marketing gives a 4200% ROI to those who use it well. It gets better when you send out […]

Whatsapp has really revolutionized communication.  As of January 2022, data from Statista shows that it is one of the most used apps even ahead of Facebook Messenger. Interestingly, according to a 2020 report on Statista, Kenya led in the number of Whatsapp users globally. This is against its digital population. Yes, you read that right.  […]

Conversational marketing is the way to go. People want you to engage them. To keep them informed in a direct, short and sweet way. And that is why SMS marketing has become the vogue. So who is best suited for the AXIS bulk sms marketing solution. 1. Retailers and supermarkets Towards the Christmas holiday, I […]

Despite the technological advances that we have made, it seems that we are slowly going back in time as far as digital marketing communication is concerned.  The SMS, started way back in 1992, is not being fazed out.  If you thought that it was going to die, then you cannot be more wrong. Statistics show […]

I want you to think of the SMSes you have received and read through, especially if they are from brands that you care about and had asked you to opt into the SMS campaign. Forbes writes that out of all the correspondences in the digital era, SMS gets the highest open and response rate.  While […]